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Online Marketing Associate - One Kings Lane - San Francisco, CA

One Kings Lane is a leading online destination for the home that connects daily design inspiration with a fresh collection of select home goods, designer and vintage items you won’t find anywhere else, giving shoppers a fresh alternative to traditional retail stores.

In addition, One Kings Lane leverages technology and data to inform and innovate its merchandising practices, and to better understand and serve its customers whether they're shopping from a computer, mobile phone, or tablet device. Equal parts anthropologists and technologists, our product and engineering team studies behavior and dynamics to keep us on the cutting edge. They push the limits of technology to make our site better, faster, and smarter.

To provide a quick company snapshot, One Kings Lane launched in 2009 and by 2012, revenue reached $200 million (doubling revenue from 2011). In 2013, revenue is projected to surpass $300 million.

Summary: Online Marketing Associate

As an Online Marketing Associate on the Internet Marketing team, you will execute and implement day-to-day account monitoring, reporting, optimization and expansion of internet marketing portfolios across search engine marketing (SEM) and display.

This person will have excellent analytical skills and a strong desire to learn the intricacies of online marketing in an industry-leading e-commerce company.

Responsibilities:
Search

Monitor Google Adwords and Bing Ads account performance, with dashboards and tools like Marin SoftwareReport on performance of keyword portfolio and execute optimizations to maximize ROASResearch and launch keyword expansions based on product catalogue, merchandising assets and keyword researchDesign Adcopy messaging, launch, monitor and take action on adcopy testsDisplay Monitor performance across partners and placementsExecute strategy to develop partner portfolioExecute creative strategy in partnership with internal creative teamCross channel:
Design processes for regular competitive benchmarking across main One Kings Lane verticalsKeep up to date with industry best practices, search engine new beta features and form an industry opinionSkills and Experience:
Bachelor degree in a marketing or quantitative discipline1+ year of work experience (6 months/ internship in online marketing preferred but not required)Solid excel basic skills (pivot table, vlookup) but especially, no fear to manipulate large data filesAbility to multi task while staying focused and detail-oriented, dealing with sometimes changing prioritizationExcellent communication and problem solving skillsProactive with a strong desire to learn online marketing metrics and levers through hands-on experience with major SEM and display tools and vendors
One Kings Lane - 1 day ago - save job - block

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